Brand

Welcome to our Brand Assets Page! We've created this page to provide guidelines for using our brand and assets, including our wordmark and logo. We want to ensure that our brand is represented consistently and accurately across various platforms and materials.

Below you will find our brand guidelines for using our wordmark and logo. These guidelines will help you understand the proper usage, variations, and specifications to maintain the integrity of our brand identity.

Monochrome wordmark and logo usage guidelines

Monochrome usage is preferred with the brand colors below. Maintain the proportions of the logo and do not distort or alter its shape. Always provide sufficient clear space around the wordmark to ensure it stands out and remains visually distinct. Do not change the colors of the logo or modify any elements within it.

Our logo represents the essence of our brand. It can be used independently in certain contexts where the wordmark is not required. Similar to the wordmark, use the light or dark version of the symbol depending on the background color. Ensure that the logo is displayed clearly and does not lose its legibility when resized or scaled.

App logo and wordmark usage guidelines

The app logo and wordmark should only be used on top of the following backgrounds: Soft Orchid and Midnight Plum. These background colors have been specifically chosen to ensure optimal visibility and legibility of the logo and wordmark. Always provide sufficient clear space around the logo to ensure it stands out and remains visually distinct. Do not change the colors of the logo or modify any elements within it.

The app logo can be used independently in certain contexts where the full logo is not required. Ensure that the logo is displayed clearly and does not lose its legibility when resized or scaled.

Spacing Considerations

When incorporating our logo or symbol into your design, consider spacing them appropriately from other elements to avoid overcrowding and maintain visual balance. or scaled. Provide ample space around the logo or symbol, equivalent to the span of a top butterfly wing, to create a visually pleasing and harmonious composition.

logo spacing

Colors

Feel free to utilize any of the provided logos or wordmarks in conjunction with the following background colors. When incorporating the Royal Purple background, it is advisable to employ the light version of the logo or wordmark to ensure optimal visibility and legibility. Please note that the app logo and wordmark should exclusively be used on Soft Orchid and Midnight Plum backgrounds, as these specific colors have been carefully selected to guarantee ideal visibility and legibility.

Royal Purple

#8566FF

Soft Orchid

#F0EDFF

Midnight Plum

#0F0C1B